Danish tax authorities discovered widespread tax reporting failures among content creators. A targeted control found 94% of checked influencers did not correctly report their income.
Tax Minister Ane Halsboe-Jørgensen called this a serious problem rather than isolated mistakes. The issue affects creators earning money through sponsored posts, OnlyFans content, or company gifts.
OnlyFans allows users to share content with paying followers. The platform is particularly known for permitting more explicit material than most social media.
During the first half of this year, authorities sent bills totaling nearly 13 million Danish kroner to over 600 people. The largest individual bills ranged between 500,000 and one million kroner.
Taxable income includes payments for creating content, selling photos or videos, and promoting products. This applies even when payment comes as products, discounts, gift cards, or unsolicited items.
The minister acknowledged tax rules can be difficult to understand. She welcomed the tax agency's decision to start dialogue with the industry.
Tax authorities plan to create new guidance pages on their official website. The discovery came after officials gained insight into Danish users' earnings on OnlyFans and similar platforms.
This situation highlights the challenges of regulating new digital income streams. Many creators apparently didn't realize their social media earnings required tax reporting.