A new luxury hotel opens in Køge Harbor on November 1. The property sits at the northern end of the harbor area. It aims to attract both Danish residents seeking domestic vacations and international visitors.
The hotel lobby currently bustles with activity. Three large trolleys filled with green plants block the main entrance. Workers carefully arrange the fresh greenery throughout the building.
Carl Hegestad, CEO of Rox Resorts, navigates around the delivery. "We just received a massive plant shipment for distribution across the hotel," he explains during a tour. The executive leads the way between the crowded trolleys.
Køge sits approximately 40 kilometers southwest of Copenhagen. The coastal town offers a quieter alternative to Denmark's capital city. This new luxury hotel represents a strategic push to redistribute tourism traffic.
Domestic tourism in Denmark has grown steadily in recent years. Many Danish travelers now prefer vacationing within their own country. The hotel development capitalizes on this trend while offering international guests a different Danish experience.
The timing appears strategic as Copenhagen faces overtourism challenges during peak seasons. Redirecting visitors to nearby coastal areas could benefit both urban and regional economies. Still, convincing tourists to bypass the famous capital requires compelling alternatives.
What makes Køge worth visiting? The historic town features well-preserved medieval architecture and a charming city center. Its harbor area has undergone significant redevelopment in recent years. The new luxury hotel adds another reason for travelers to explore beyond Copenhagen's boundaries.