Ready-made pancakes are seeing explosive growth in Finland. They have become one of the country's fastest-growing convenience foods.
A major Finnish pancake manufacturer investigated why consumers increasingly choose pre-made pancakes. The research was conducted in August's third quarter.
Nearly half of respondents (45%) cited convenience as their main reason for purchasing pre-made pancakes. Everyday stress influences buying decisions for 22% of consumers.
Nostalgia plays a role too - 21% said ready-made pancakes remind them of childhood or grandparents' cooking. Price matters significantly, with 47% choosing pancakes for their affordability.
Finns primarily eat pancakes as snacks. The biggest consumers are active people, families with children, and those under 35.
Pancakes have become social media phenomena. Users share numerous filling suggestions and serving ideas online.
Quark pancake varieties have driven recent growth. These are perceived as healthy snacks, particularly popular among young men who exercise regularly. Surprisingly, active young men eat more pancakes than average consumers.
A category manager explained pancake popularity has grown for about ten years, with market expansion expected to continue. While quark pancakes are successful, spinach pancakes remain the top seller.
Another company launched ready-made quark pancake batter in September, exceeding sales expectations. Their category manager noted social media buzz around the new products.
Growing snack consumption explains part of the pancake trend. Some consumers don't even heat them, eating pancakes cold directly from packaging.
No signs indicate consumer enthusiasm is fading. Current interest in ready-made quark pancake batter appears very strong according to company statements.
The convenience factor clearly drives this trend - consumers want foods that prepare easily and quickly. This reflects broader shifts in eating habits as people seek time-saving solutions without sacrificing taste or nostalgia.
Research findings come from 1,002 Finnish respondents aged 18-74, collected through an online research panel.