Swedish authorities rejected 170 personalized license plate applications this year. Banned plates included references like HORNY and OMKÖRD, which means 'OVERTAKEN' in Swedish.
Transport agency investigator Daniel Augustini explained the rules. He said plates cannot reference alcohol, drugs, sex, swearing, or criminal activity.
Many people wonder about some rejected plates, Augustini noted in a statement. The agency frequently sees applications that clearly violate their guidelines.
Personalized plates remain popular despite rejections. Sweden approved 3,564 custom plate applications in 2024, setting a new record. Västra Götaland county accounted for 547 approved plates.
Swedes can apply for custom plates to personalize their vehicles. The Transport Agency reviews each application against strict content guidelines. This system allows personal expression while maintaining public standards.
The high approval numbers show strong demand for vehicle personalization. Yet the rejection rate indicates many applicants either test boundaries or misunderstand the rules.