Swedish Candy Named Among World's Best Innovations
Swedish candy brand Bubs has been named one of Time magazine's best innovations of the year. The vegan treats have gained massive popularity abroad, even causing supply shortages in the US. This marks another international success for Swedish food exports.
A Swedish candy brand has earned global recognition. Time magazine placed Bubs candy on its annual list of best innovations. The vegan treats have gained international popularity in recent years. Patrick Axzell, CEO of Orkla Snacks Sweden, said in a statement that this recognition shows their work stands out. Bubs candy went viral on social media multiple times. The demand grew so much that it caused a raspberry shell shortage in the United States. This forced the candy factory to expand its production capacity. Time magazine highlighted the company's unique manufacturing methods. The gluten-free candies feature a special foam-like texture. This results from proprietary recipes and production techniques. The Swedish confectionery company has successfully expanded its American presence. This international expansion demonstrates how Nordic food products can achieve global appeal. The recognition comes as Swedish exports continue performing well internationally.