Västtrafik paid for Lucianoz bus safety song
Swedish transport operator Västtrafik paid dansband artist Lucianoz to record a song encouraging passengers to show tickets. Officials say the campaign has produced positive results despite the costs. The partnership highlights creative approaches to public transport challenges.
Public transport company Västtrafik collaborated with Swedish dansband artist Lucianoz on a new song. The track encourages passengers to move forward on buses to show their tickets. Västtrafik paid an undisclosed amount for the recording. Malin Bernhardsson, Västtrafik's communications manager, defended the expense. She said the activities to get more passengers to show tickets have delivered results. Dansband music remains popular in Sweden, particularly among older demographics. The genre combines Swedish folk music with pop and rock elements. Public transport partnerships with local artists are becoming more common in Sweden. These campaigns aim to improve passenger behavior through cultural connections. The investment raises questions about marketing budgets during economic pressures. Transport companies often struggle with fare evasion across the Nordic region.