Construction companies in Finland's capital region are battling for buyers with unprecedented perks. Builders now offer cash discounts up to €20,000 alongside free maintenance fees, parking spaces, and furniture packages.
Empty new apartments sit plentiful across Helsinki and Espoo. Major developers respond with aggressive incentives to stimulate sales.
Skanska provides one year of free maintenance fees for buyers in its Pasila tower project. The company also throws in complete furniture packages for studio apartments in Espoo's Finno district.
SRV offers €5,000 worth of renovation work or equivalent discounts at its Leppävaara developments. In Niittykumpu, the company markets three-room apartments at two-room prices.
Finland's largest builder YIT joins the discount trend. It provides €15,000-20,000 reductions across multiple properties throughout the capital region.
Both Skanska and SRV report increased buyer interest after introducing these incentives. Viewing activity has rebounded from earlier this year when showings attracted zero visitors.
Construction firms remain willing to negotiate prices, according to industry representatives. Some buyers test limits with extremely low offers that companies cannot accept.
Market conditions show gradual improvement though remain challenging. Over half of apartments have sold in a Niittykumpu building scheduled for completion next year.
This contrasts sharply with last year's situation when new buildings often opened nearly empty. The market still operates far from normal conditions despite recent positive signs.
Construction companies clearly bear the pressure of oversupply. Their generous offers reveal genuine urgency to move inventory in a sluggish housing market.