🇮🇸 Iceland
23 January 2026 at 18:51
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Society

Iceland Mayor Denies Primary Message Scandal

By Björn Sigurdsson

In brief

Iceland's Reykjavik mayor candidate Heiða Björg Hilmisdóttir denies remembering a message that mocked her opponent as a 'famous man with no experience' in a party primary. The scandal raises questions about political ethics ahead of a critical vote this Saturday.

  • - Location: Iceland
  • - Category: Society
  • - Published: 23 January 2026 at 18:51
Iceland Mayor Denies Primary Message Scandal

Illustration

Iceland's Reykjavik mayor candidate Heiða Björg Hilmisdóttir says she does not remember sending a message that called her opponent a 'famous man with no experience' in a Social Democratic Alliance primary this Saturday. The message, leaked on Icelandic television, urged an unidentified person to join the party temporarily to vote for her, highlighting a contentious battle for the nomination. Heiða, currently the mayor and leading candidate, made the denial on the talk show Pallborðið, where the text was displayed to viewers. This incident casts a shadow over the primary process in Iceland's capital, raising questions about political ethics and transparency in local elections.

The Controversial Text Message

The message attributed to Heiða Björg Hilmisdóttir reads: 'Hello dear […] now there is a primary in the Social Democratic Alliance on Saturday and it is unusually open and much effort is being made to gather people to participate.' It continues, 'This costs nothing and if people want they can register out of the party again after the weekend. I find this a very difficult fight where a man with no experience but famous gets to replace me. I fear for our cause and priorities. I therefore want to ask for your support and send you a link to registration in the hope that you will participate. Warm regards, Heiða.' The reference is to her opponent, Pétur Marteinsson, who is described as a 'famous man with no experience.' The text suggests a strategy to recruit temporary members to influence the primary outcome, a practice that, while not illegal, sparks debate over party integrity in Reykjavik's political circles.

Heiða's Faltering Memory

When confronted on Pallborðið, Heiða stated, 'I namely do not remember having sent these messages, no. But I can of course not rule it out. I have been sending several messages.' Her response, a mix of denial and non-committal acknowledgment, has become the focal point of the scandal. As the sitting mayor and a veteran politician in the Social Democratic Alliance, her inability to recall such a direct appeal undermines her campaign's credibility. In Icelandic politics, where trust is paramount in tight local races, this memory lapse could resonate with voters in districts like Breiðholt or Háaleiti, where environmental and social policies are hotly debated. The primary's open nature allows non-members to participate, intensifying scrutiny on her tactics.

Primary Stakes in Samfylkingin

The Social Democratic Alliance, or Samfylkingin, is a key player in Reykjavik's coalition politics, often influencing policies on geothermal energy and sustainable fishing. This primary determines the party's lead candidate for the mayor position, with results impacting Iceland's broader Nordic cooperation on environmental issues. Heiða Björg Hilmisdóttir, as the incumbent, has championed green initiatives, but Pétur Marteinsson's profile as a 'famous man'—though his experience is questioned—adds volatility. The primary scheduled for Saturday is seen as a referendum on her leadership, with turnout expected to shape Reykjavik's direction. Historically, Icelandic primaries have low participation, making recruited votes significant, this context magnifies the controversy around Heiða's message.

Political Fallout in Reykjavik

Heiða's denial has immediate repercussions for the Social Democratic Alliance's unity and public image. In Reykjavik, where politics often intertwine with environmental advocacy, such scandals can shift voter sentiment ahead of municipal elections. The message's tone, disparaging an opponent's experience, contradicts the party's emphasis on inclusive democracy. While no official reaction from Pétur Marteinsson or party leaders is detailed in the source, the incident alone fuels speculation about internal divisions. For Althing members monitoring local affairs, this underscores the fragility of political campaigns in Iceland's small, interconnected society. The focus on a 'famous man with no experience' taps into broader Nordic debates about meritocracy versus celebrity in politics.

The Path Forward for Iceland's Politics

As Saturday's primary approaches, the question lingers: will Heiða Björg Hilmisdóttir's memory lapse define her campaign? The outcome may influence not only Reykjavik's leadership but also Iceland's role in Nordic environmental cooperation, given the mayor's sway on local policies like geothermal expansion and fishing quotas. Voters must weigh her record against this controversy, considering whether such tactics align with Iceland's democratic ideals. With no further details from the source, the story remains a snapshot of a moment in Icelandic politics, yet it highlights enduring themes of accountability and power in small democracies. The final decision rests with the primary participants, whose votes will echo through Reykjavik's halls of power.

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Published: January 23, 2026

Tags: Iceland politicsReykjavik mayor electionparty primary scandal

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