Young Slim Women Dominate Swedish Advertising
New research shows young slim women dominate Swedish advertising despite growing body positivity movements. The study reveals limited diversity in age and body types across commercial campaigns. This contrasts with Sweden's reputation for gender equality in other areas.
Young thin women appear most often in Swedish advertisements. A new study reveals this clear pattern in marketing imagery. The research examined hundreds of commercial campaigns across Sweden. It found consistent underrepresentation of diverse body types. This trend persists despite growing public conversations about body positivity. Swedish consumers see limited diversity in age and body shape. Advertising professionals continue favoring specific beauty standards. The study did not examine why this pattern remains so strong. Many countries face similar issues in media representation. Sweden often promotes gender equality in other areas. This makes the advertising imbalance more noticeable. Why do marketers resist showing more realistic bodies? The answer likely involves sales psychology and tradition. Change may require consumer pressure on brands.