Store Bededag, traditionally known as Great Prayer Day, will close most supermarkets across Denmark on Thursday, May 1. The public holiday, which began in 1686, is observed on the fourth Friday after Easter each year. Many Danes are now searching online for store opening hours as confusion over reduced schedules drives high search volume.
Major supermarket chains such as Netto, Føtex, and Bilka will remain closed for the day. However, some smaller convenience stores and gas stations may stay open. The Danish Chamber of Commerce has reminded that shops with a sales area of under 200 square meters are permitted to operate during the holiday.
Last year, numerous consumers were caught off guard by the closures, leading to last-minute shopping rushes. This year's holiday falls on a Thursday, which may extend the long weekend for many workers. The observance dates back to King Christian V's decree in 1686, originally intended as a day of prayer and reflection.
For shoppers planning ahead, it's advisable to check local store schedules online or visit smaller independent retailers that may remain open. The holiday marks one of Denmark's most significant public observances, with most commercial activity pausing for the day.