Icelandic AI Protects People From Deepfake Identity Theft
Icelandic and Swiss companies are testing AI technology that protects against deepfake identity theft. The system prevents unauthorized use of facial images in AI-generated videos. This comes as concerns grow about AI manipulation and digital security.

An artificial intelligence system that protects personal identities from malicious actors is now being tested in Iceland. This Icelandic technology prevents people's faces from being used in AI-generated videos without permission.
Swiss company Umanitek and Icelandic tech firm Videntifier developed the Umanitek Guardian AI together. The project launched recently in Iceland and will undergo trial runs on the Icelandic market in coming weeks.
Chris Rynning, CEO of Umanitek, said AI brings many benefits to humanity but requires caution. He expressed personal concerns about risks associated with artificial intelligence. "There are certain risks involved with AI, especially related to deepfakes or knowing what is real and what is not," Rynning said in a statement.
The technology addresses growing concerns about digital identity protection as AI manipulation tools become more accessible worldwide. Iceland's small, tech-savvy population makes it an ideal testing ground for such security innovations.
This development comes as governments globally grapple with regulating AI technologies that can create convincing fake content. The Icelandic-Swiss collaboration represents a practical approach to addressing real-world AI security challenges rather than waiting for comprehensive legislation.
How effective will this protection be against rapidly evolving deepfake technology? Only real-world testing will determine if the solution can keep pace with the threats it aims to counter.